Insights

Greece

What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”

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Greece

Wanna know men’s new thing? Start looking at spa centers.

Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,

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Greece

Physical vs Mental Health. What do Greeks prioritise?

Here are the Key Take-aways from the recent Wisdrop All about health study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Healthy living is mainly about healthy diet for Greeks, however, diet is less important vs

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Greece

Remote working… to keep them working for you!

Here are the Key Take-aways from the recent Wisdrop Trends Beyond Commerce study, conducted online by Braincandy, in March 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Greeks that work remotely (23%) are more unlikely to quit their jobs (73% vs. 62%),

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Greece

Wanna know what’s the next big thing in Commerce?

Here are the Key Take-aways from the recent Wisdrop Next big thing in commerce study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Mobile phones are the ultimate commercial tools across demographics, for many tasks beyond

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Banks_Wisdrop
Poland

Top 6 Banks in hearts & minds of Poles.

Here are the Key Take-aways from the recent Wisdrop Banks Equity study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Banks is a very competitive environment in Poland, with PKO BP leading the way. (See Chart)

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Poland

Does “Made in Japan” stand for credibility?

Here are the Key Take-aways from the recent Wisdrop Original Made In study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Innovation is not a European thing, in contrast with Credibility & Respect for the Environment.

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Cosmetics-Poland
Poland

Shopping cosmetics makes Poles feel good!

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the

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Greece

How do Greeks feel about 10 Energy providers?

Here are the Key Take-aways from the recent Wisdrop Energy Equity study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways When it comes to Energy, DEH = electricity, FYSIKO AERIO = natural gas, while NRG and

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Greece

How Greeks spend their 24 hours.

Here are the Key Take-aways from the recent Wisdrop Receptivity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Greeks spend more than half of their 24h-day at home, probably sleeping. They prefer staying at home

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Greece

Top 6 Super Markets in Greece.

Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5

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Cosmetic Stores
Greece

Which Cosmetic Stores come top of mind in Greece?

Here are the Key Take-aways from the recent Wisdrop Cosmetic Stores study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways ToM in Cosmetics stores is undoubtably a one brand show; Hondos Center. (See Chart) For Men,

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CX
Poland

Which industry provides the best CX in Poland?

Here are the Key Take-aways from the recent Wisdrop CX study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Cosmetic stores provide the best Customer Experience in Poland (10 industries under test). (See Chart) Rossmann got

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CSR
Greece

What CSR activities should companies in Greece focus on?

Here are the Key Take-aways from the recent Wisdrop CSR study, conducted online by Braincandy, in Sep. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Corporate Social Responsibility, as a term, says “Nothing” to the majority of Greeks, explaining CSR overall low

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Hearts Minds Wallets
Poland

Do Poles feel happy nowadays?

The latest Wisdrop Original study shows that despite the extremely difficult global circumstances with the pandemic and shut down of the economies worldwide, nearly half of the Poles feel happy with their current situation. What’s more, they are also very optimistic about the future, which is particularly true for younger

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Brand Amabassadors
Greece

How to select the right brand ambassadors and influencers

Brands have been using brand ambassadors and influencers to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used

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Trends Greece
Greece

What are the latest trends in Greece?

Global pandemic has left a strong mark on our lives, affecting the way we live, work, even do our shopping, according to the latest “Trends in Greece” study, conducted by Braincandy for Wisdrop. The study took place during March 2021, with a representative sample of 500 people across Greece. According

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Love Brands
Poland

Which brands do Poles love the most?

With the 2nd Original study for Poland, we aimed to assess behaviours and attitudes of Polish consumers regarding brands in various categories and find out how intimate they feel with the most popular ones. The results show that chocolate holds a special place in Polish hearts regardless of age. In addition

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Sustainability
Poland

How do Poles perceive sustainability?

Based on the latest Sustainability study of Wisdrop, 1 out of 4 Poles expresses concern for the environment and almost the same number is actively involved in its protection (this is not the case in other European countries where concern is far greater than actual involvement). The most worrying problem

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