Insights

Banks_Wisdrop
Poland

Top 6 Banks in hearts & minds of Poles.

Here are the Key Take-aways from the recent Wisdrop Banks Equity study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Banks is a very competitive environment in Poland, with PKO BP leading the way. (See Chart)

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Poland

Does “Made in Japan” stand for credibility?

Here are the Key Take-aways from the recent Wisdrop Original Made In study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Innovation is not a European thing, in contrast with Credibility & Respect for the Environment.

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Cosmetics-Poland
Poland

Shopping cosmetics makes Poles feel good!

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the

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Greece

How do Greeks feel about 10 Energy providers?

Here are the Key Take-aways from the recent Wisdrop Energy Equity study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways When it comes to Energy, DEH = electricity, FYSIKO AERIO = natural gas, while NRG and

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Greece

How Greeks spend their 24 hours.

Here are the Key Take-aways from the recent Wisdrop Receptivity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Greeks spend more than half of their 24h-day at home, probably sleeping. They prefer staying at home

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Greece

Top 6 Super Markets in Greece.

Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5

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Cosmetic Stores
Greece

Which Cosmetic Stores come top of mind in Greece?

Here are the Key Take-aways from the recent Wisdrop Cosmetic Stores study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways ToM in Cosmetics stores is undoubtably a one brand show; Hondos Center. (See Chart) For Men,

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CX
Poland

Which industry provides the best CX in Poland?

Here are the Key Take-aways from the recent Wisdrop CX study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Cosmetic stores provide the best Customer Experience in Poland (10 industries under test). (See Chart) Rossmann got

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CSR
Greece

What CSR activities should companies in Greece focus on?

Here are the Key Take-aways from the recent Wisdrop CSR study, conducted online by Braincandy, in Sep. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Corporate Social Responsibility, as a term, says “Nothing” to the majority of Greeks, explaining CSR overall low

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Hearts Minds Wallets
Poland

Do Poles feel happy nowadays?

The latest Wisdrop Original study shows that despite the extremely difficult global circumstances with the pandemic and shut down of the economies worldwide, nearly half of the Poles feel happy with their current situation. What’s more, they are also very optimistic about the future, which is particularly true for younger

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Brand Amabassadors
Greece

How to select the right brand ambassadors and influencers

Brands have been using brand ambassadors and influencers to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used

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Trends Greece
Greece

What are the latest trends in Greece?

Global pandemic has left a strong mark on our lives, affecting the way we live, work, even do our shopping, according to the latest “Trends in Greece” study, conducted by Braincandy for Wisdrop. The study took place during March 2021, with a representative sample of 500 people across Greece. According

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Love Brands
Poland

Which brands do Poles love the most?

With the 2nd Original study for Poland, we aimed to assess behaviours and attitudes of Polish consumers regarding brands in various categories and find out how intimate they feel with the most popular ones. The results show that chocolate holds a special place in Polish hearts regardless of age. In addition

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Sustainability
Poland

How do Poles perceive sustainability?

Based on the latest Sustainability study of Wisdrop, 1 out of 4 Poles expresses concern for the environment and almost the same number is actively involved in its protection (this is not the case in other European countries where concern is far greater than actual involvement). The most worrying problem

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Maria Szymczyk
Generic

Cześć Polsko

This is to announce that after a very successful year in Greece, we are expanding Wisdrop service to Poland and we are very happy to welcome Maria Szymczyk in our team, as Braincandy’s Country Director for Poland. She will show to Polish companies that market research doesn’t have to be

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Love Brands
Greece

Greeks closer to brands in 2021

Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with

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Sustainability
Greece

How Greeks treat sustainability

Based on the latest Wisdrop study on Sustainability, while one in two claims to be concerned about the environment and almost all (9 out of 10) believe that we, as individuals, are responsible for its protection, only one out of ten takes actions towards this direction, based on the latest

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Greece

Top 6 Super Markets in Greece?

Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5

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IELKA
Generic

From listening to consumers to guiding behaviours

During the last years, companies have listened to consumers more than ever, trying to figure out what they want. It turns out that what consumers really want, is to be left alone. This goes beyond social trends like JOMO (Joy Of being Missed Out). It is eternal.  People don’t want

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Brand Beat
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Brand Beat 4.0: the best brand tracker yet

Introducing our best ever Brand Health Tracker!  Brand Beat 4.0 is definitely more intuitive, more inspiring and far more practical than any other equity tracker you might have used! It can run across the globe in just a few days, providing rich diagnostics and clear directions on things that really

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