Here are the Key Take-aways from the recent Wisdrop Original Made In study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece.
5 Key Take-aways
- Innovation is not a European thing, in contrast with Credibility & Respect for the Environment. Germany achieves the top3 across notions. (Chart)
- USA may drive Innovation, but does not convey Credibility. (Chart)
- Greece, with tradition in agriculture, takes over Greeks’ minds when it comes to Fresh meat & Dairy products. Netherlands follows.
- No matter how big is the buzz around K Beauty Products, Korean Cosmetics is not yet a trend in Greece.
- Quality trumps Effectiveness in Cosmetics & Flavour in Snacks when it comes to the importance of selection drivers.
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