Top 6 Banks in hearts & minds of Poles.

Banks_Wisdrop

Here are the Key Take-aways from the recent Wisdrop Banks Equity study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland.

5 Key Take-aways

  1. Banks is a very competitive environment in Poland, with PKO BP leading the way. (See Chart)
  2. Bank Pekao, the second biggest bank in turnover, has surprisingly low fame.
  3. Revolut, although not famous yet, evokes the most positive emotions. 
  4. It might seem that clients focus on price and offers, but honesty and customisation are actually more important.
  5. Feeling safe is by far the most important driver for Poles when it comes to banking.
Banks PL Wisdrop Braincandy

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