Insights

Maria Szymczyk
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Cześć Polsko

This is to announce that after a very successful year in Greece, we are expanding Wisdrop service to Poland and we are very happy to welcome Maria Szymczyk in our team, as Braincandy’s Country Director for Poland. She will show to Polish companies that market research doesn’t have to be

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Love Brands
Greece

Greeks closer to brands in 2021

Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with

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Sustainability
Greece

How Greeks treat sustainability

Based on the latest Wisdrop study on Sustainability, while one in two claims to be concerned about the environment and almost all (9 out of 10) believe that we, as individuals, are responsible for its protection, only one out of ten takes actions towards this direction, based on the latest

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Greece

Top 6 Super Markets in Greece?

Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5

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IELKA
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From listening to consumers to guiding behaviours

During the last years, companies have listened to consumers more than ever, trying to figure out what they want. It turns out that what consumers really want, is to be left alone. This goes beyond social trends like JOMO (Joy Of being Missed Out). It is eternal.  People don’t want

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Brand Beat
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Brand Beat 4.0: the best brand tracker yet

Introducing our best ever Brand Health Tracker!  Brand Beat 4.0 is definitely more intuitive, more inspiring and far more practical than any other equity tracker you might have used! It can run across the globe in just a few days, providing rich diagnostics and clear directions on things that really

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Introducing Wisdrop

Are you ready for the Netflix of market research? Introducing Wisdrop, a subscription-based service that offers holistic understanding of consumers through numerous exciting studies, actionable summaries, engaging webinars and regular advertising evaluations. It is currently available only in Greece but it will soon be available in other countries, starting with

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