âBrainâ symbolises our focus on human understanding, data, advanced analytics and neuroscience. âCandyâ stands for our commitment to presenting our findings in ways that inspire action. Even the most sophisticated methodologies are pointless if the results are not presented in an engaging way. We take care of both.
GROWTH SCANNER
Discover business opportunities with Demand Spaces.
What are the consumer needs that are shaping market demand? What is your companyâs right to win, and for which needs? Where is the white space or unfilled universe of demand for the company?
Track your brandâs health and improve profitability.
Where does your brand stand in the hearts and minds of consumers? Are there any opportunities or threats? Can you stretch your brand in other categories or price tiers?