You won't just get insights.

You 'll get guidance to grow.

ABOUT THE NAME

Brain stands for the power of our people – seasoned researchers who know the client’s side inside out and master the technical rigor that makes insights reliable.

Candy is our way of making research engaging, clear, and actionable. We strip away the noise, highlight what matters, and deliver stories and one-pagers that inspire action – not dusty reports that sit in a drawer.

At Braincandy, research is both smart and irresistible.

SERVICES

BRAND HEALTH TRACKING

Brand Beat, our Brand Health Tracker, has been setting the rhythm of brand health for over 14 years. Trusted by leading companies across industries, it delivers sharp, actionable insights into awareness, equity, and loyalty—so you don’t just track your brand, you keep it in tune with the market.

ADVDERTISING TEST

Ad Scores, our Ad Eval tool is Greece’s benchmark for advertising performance. With the country’s largest database of ads to compare against, it gives your campaigns the sharpest measure of impact, creativity, and effectiveness. Go beyond gut feeling—see exactly how your ad stacks up, where it shines, and how to make it work harder for your brand.

ONLINE FOCUS GROUPS

Digital Groups bring fresh voices to the table—without borders. Our online focus group methodology, led by one of Greece’s most senior moderators, lets you engage with real consumers, not “professional” participants. Fast, flexible, and nationwide, Digital Groups deliver deeper insights from authentic conversations that truly reflect the market pulse.

CONCEPT SCREENER

Brainevaluator, our Concept Screener, taps into the wisdom of crowds. By leveraging collective consumer judgment, it quickly reveals which ideas have true market potential. Fast, scalable, and grounded in real-world reactions, it helps you filter out the noise and focus on the concepts most likely to win.

WORKSHOPS

Our Workshops turn insight into impact. We help companies go beyond reports, showing teams how to leverage research more effectively and transform knowledge into action. Grounded in solid methodologies and designed to spark collaboration, our workshops equip you with the tools to make sharper decisions and create lasting change.