The market research agency that helps brands make better decisions since 2009.

We leverage the latest developments in behavioural sciences and neuromarketing to help companies understand consumers and predict their behaviour.

We are experts in Brand Tracking, Ad Testing, Concept Generation and Evaluation.

Why Braincandy ?

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1.Implicit Tools

We don’t take what people say at face value. Our research tools are designed to go beyond plausible answers. In fact, we have created a whole Academy on that, and have trained numerous companies across the world.

2.Outcomes vs insights

Research is useless unless it drives action and business results. We have worked for many years from the client side, so our deliverables always make business sense.

3.Sexy reports

It’s not about offering more data. It’s about convincing more people to work with them. Online traditional market research, our reports are not dull and boring, but mind opening and sexy!

Most popular research tools

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Track your brand

Our flagship tool will help you track everything you'll need and nothing more about your brand.

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Test your ads

Assess your TV Ads effectiveness, optimise your media investment and improve your campaigns.

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Test your ideas

Screen among many concepts or assess business potential of a single idea across many countries.

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Generate ideas

Reveal unmet needs through special U&As (leveraging JobToBeDone framework).

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Test your product

Let your new product reach 600 HHLs and get feedback under normal conditions (Greece only).

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CX & Product Reviews

Add a simple script on your website or e-shop and improve Customer Experience and sales!

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Subscribe on Wisdrop, our subscription-based service, and get access to numerous inspiring studies, webinars and ad evaluations. Get holistic knowledge of your customers, like watching series on Netflix. 

Currently available only for Greece and Poland.

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Get in touch

We have offices in Greece and Poland but work across the globe.