The market research agency that helps you make better decisions since 2009.

We leverage the latest developments in behavioural economics and neuromarketing to help companies understand consumers and predict their behaviour.

We are experts in Brand health tracking, Advertising effectiveness, Concept Generation and Evaluation.

Screenshot 2021 10 19 at 11.26.26 AM Braincandy

Why Braincandy ?

Ford quote Braincandy

Implicit Research Tools

We don’t take what people say at face value. Our research tools are designed to go beyond plausible answers. In fact, we have created a whole Academy on that, and have trained numerous companies across the world.

Outcomes vs just insights

Research is useless unless it drives action and business results. We have worked for many years from the client side, so our deliverables always make business sense.

Awards & innovations

With 2 global innovations and many awards in our roster, you will forget anything you knew about market research. You will realise that market research is not dull and boring, but mind opening and sexy!

Most popular research tools

Screenshot 2021 04 21 at 6.46.21 PM Braincandy

Track your brand

Our flagship tool will help you track everything you'll need and nothing more about your brand.

Screenshot 2021 04 21 at 6.46.58 PM Braincandy

evaluate your ads

Assess your TV Ads effectiveness, optimise your media investment and improve your campaigns.

Screenshot 2021 04 21 at 6.46.32 PM Braincandy

Test your ideas

Screen among many concepts or assess business potential of a single idea across many countries.

JTBD Braincandy

Generate ideas

Reveal unmet needs and translate them into business opportunities, with JobToBeDone framework.

Screenshot 2021 04 21 at 6.47.07 PM Braincandy

Test your product

Let your new product reach 600 HHLs and get feedback under normal conditions (Greece only).

Screenshot 2021 04 21 at 6.47.15 PM Braincandy

CX & Product Reviews

Add a simple script on your website or e-shop and improve Customer Experience and sales!

Wisdrop app Braincandy
Play Video

Do You Like Netflix?

Subscribe on Wisdrop, our subscription-based service, and get access to numerous inspiring studies, webinars and advert evaluations. Get holistic knowledge of your customers and feel like watching your favourite series on Netflix. 

Currently available only for Greece and Poland.

Read our latest insights

Members of

Wanna join us? Send your CV at [email protected]

Get in touch

We have offices in Greece and Poland but work across the globe.