Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece.
5 Key Take-aways
- Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5 years. (See Chart)
- AB loses “Dinner” occasion. Sklavenitis takes the lead in “Festive dinner” for the 1st time.
- “Environment” becomes the 3rd category driver, winning over “Variety” this year. “Fast check-out” (new) is not a differentiator. (See Chart)
- More and more people want to feel unique (Autonomy segment at 39% vs. 34,3%) when it comes to grocery shopping.
- Dairy & Refrigerated items, Cheese&Cold cuts and Confectionary are top3 categories that affect the overall grocery experience.
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