What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece.

5 Key Take-aways

  1. Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year.
  2. “e-supermarket” creates a completely different context in consumers’ minds. AB leads ΤοΜ awareness when it comes to e-grocery stores. (see chart)
  3. Online environment allows for great plurality of options, especially in occasions like “Festive holidays” & “Seasonal items”.
  4. Prices become the No.1 driver, while “Prompt delivery” dropped in 3rd place. (see chart)
  5. eFood has become a clear challenger, establishing as a stand alone e-Groceries platform. BOX follows its lead.
Screenshot 2022 08 24 at 4.31.20 PM Braincandy

A few words about Wisdrop

Wisdrop is a subscription-based service that offers valuable consumer knowledge in an inspiring format that trains your business instinct and helps you make better decisions every day. For more information, visit www.wisdrop.com.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Receive insights like these for Greece?

Receive insights like these for Poland?

More News

Wanna know men’s new thing? Start looking at spa centers.

Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,

Physical vs Mental Health. What do Greeks prioritise?

Here are the Key Take-aways from the recent Wisdrop All about health study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Healthy living is mainly about healthy diet for Greeks, however, diet is less important vs

Want to receive insights on your inbox?

Select the country you are interested in and click to subscribe on our exclusive newsletter with key take-aways from our studies.