Shopping cosmetics makes Poles feel good!

Cosmetics-Poland

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland.

5 Key Take-aways

  1. Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the main competitor. (See Chart)
  2. Poles associate cosmetic stores with very positive emotions, particularly among two leading brands.
  3. When choosing a cosmetics store, women claim that prices are their no.1 driver, however, latest trends turn out to be the most important criterion.
  4. Nurturance is by far the most important motivational factor when shopping cosmetics
  5. Men have different priorities when selecting a cosmetic store; “find easily what I want” is the most important thing for them
Wisdrop Cosmetics PL Braincandy

A few words about Wisdrop

Wisdrop is a subscription-based service that offers valuable consumer knowledge in an inspiring format that trains your business instinct and helps you make better decisions every day. For more information, visit www.wisdrop.com.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Receive insights like these for Greece?

Receive insights like these for Poland?

More News

What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”

Wanna know men’s new thing? Start looking at spa centers.

Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,

Want to receive insights on your inbox?

Select the country you are interested in and click to subscribe on our exclusive newsletter with key take-aways from our studies.