What CSR activities should companies in Greece focus on?

CSR

Here are the Key Take-aways from the recent Wisdrop CSR study, conducted online by Braincandy, in Sep. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece.

5 Key Take-aways

  1. Corporate Social Responsibility, as a term, says “Nothing” to the majority of Greeks, explaining CSR overall low levels.
  2. Despite people’s high expectations regarding responsibility towards society, companies failed to rise to the occasion.
  3. Despite latest global movements upon racism & equality, Greeks appear to care more about traditionally institutional issues such as Poverty, Environment & Health. (See Chart)
  4. CSR can be seen as an equity builder but not as a short term sales driver for companies.
  5. “To Chamogelo tou Paidiou” is the most well known & trusted organisation. 6 out of top10 organisations are children related.
W CSR Chart Braincandy

A few words about Wisdrop

Wisdrop is a subscription-based service that offers valuable consumer knowledge in an inspiring format that trains your business instinct and helps you make better decisions every day. For more information, visit www.wisdrop.com.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Receive insights like these for Greece?

Receive insights like these for Poland?

More News

What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”

Wanna know men’s new thing? Start looking at spa centers.

Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,

Want to receive insights on your inbox?

Select the country you are interested in and click to subscribe on our exclusive newsletter with key take-aways from our studies.