How Greeks spend their 24 hours.

Here are the Key Take-aways from the recent Wisdrop Receptivity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece.

5 Key Take-aways

  1. Greeks spend more than half of their 24h-day at home, probably sleeping. They prefer staying at home even during their day-offs. (See Chart)
  2. The majority of “At-home activities” offers relaxation while “Out of Greeks spend more than 20% of their time, every day, on Social Media (3h 36min.). Nevertheless, TV (incl. Subscription) still rules in terms of penetration.
  3. Boomers are also heavy users of Social Media. Subscription-based media are expected to further grow.
  4. Facebook leads the social media world. Video seems to be the next big thing though. (See Chart)
  5. The majority of “At-home activities” offers relaxation while “Out of Home activities” involve a greater variety of moods (ie.Happiness & Excitement). 
WisdropReceptivity Braincandy

A few words about Wisdrop

Wisdrop is a subscription-based service that offers valuable consumer knowledge in an inspiring format that trains your business instinct and helps you make better decisions every day. For more information, visit www.wisdrop.com.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Receive insights like these for Greece?

Receive insights like these for Poland?

More News

Banks_Wisdrop

Top 6 Banks in hearts & minds of Poles.

Here are the Key Take-aways from the recent Wisdrop Banks Equity study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Banks is a very competitive environment in Poland, with PKO BP leading the way. (See Chart)

Does “Made in Japan” stand for credibility?

Here are the Key Take-aways from the recent Wisdrop Original Made In study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Innovation is not a European thing, in contrast with Credibility & Respect for the Environment.

Cosmetics-Poland

Shopping cosmetics makes Poles feel good!

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the

Want to receive insights on your inbox?

Select the country you are interested in and click to subscribe on our exclusive newsletter with key take-aways from our studies.