Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”
Here are the Key Take-aways from the recent Wisdrop Hearts, Minds and Wallets study, conducted online by Braincandy, in June 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Negative emotions are winning ground mainly due to bad economy. Fear takes over happiness.
Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,
Here are the Key Take-aways from the recent Wisdrop All about health study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Healthy living is mainly about healthy diet for Greeks, however, diet is less important vs
Brands have been using brand ambassadors and influencers to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used
Global pandemic has left a strong mark on our lives, affecting the way we live, work, even do our shopping, according to the latest “Trends in Greece” study, conducted by Braincandy for Wisdrop. The study took place during March 2021, with a representative sample of 500 people across Greece. According
Based on the latest Sustainability study of Wisdrop, 1 out of 4 Poles expresses concern for the environment and almost the same number is actively involved in its protection (this is not the case in other European countries where concern is far greater than actual involvement). The most worrying problem
This is to announce that after a very successful year in Greece, we are expanding Wisdrop service to Poland and we are very happy to welcome Maria Szymczyk in our team, as Braincandy’s Country Director for Poland. She will show to Polish companies that market research doesn’t have to be
Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with
Based on the latest Wisdrop study on Sustainability, while one in two claims to be concerned about the environment and almost all (9 out of 10) believe that we, as individuals, are responsible for its protection, only one out of ten takes actions towards this direction, based on the latest
During the last years, companies have listened to consumers more than ever, trying to figure out what they want. It turns out that what consumers really want, is to be left alone. This goes beyond social trends like JOMO (Joy Of being Missed Out). It is eternal. People don’t want
Introducing our best ever Brand Health Tracker! Brand Beat 4.0 is definitely more intuitive, more inspiring and far more practical than any other equity tracker you might have used! It can run across the globe in just a few days, providing rich diagnostics and clear directions on things that really
Are you ready for the Netflix of market research? Introducing Wisdrop, a subscription-based service that offers holistic understanding of consumers through numerous exciting studies, actionable summaries, engaging webinars and regular advertising evaluations. It is currently available only in Greece but it will soon be available in other countries, starting with
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