Greeks closer to brands in 2021

Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with 1,000 people across Greece.

Chocolate brands remain at the top of the list of the most loved brands in Greece, with no real differences among demographics. Apart from chocolate brands, younger generations showed greater intimacy to entertainment brands (ie. PlayStation, YouTube, etc.), bringing Netflix within the Top10. Older generations remained loyal to more classic and local brands (ie. Papadopoulou, Giotis, EVGA).

Nespresso showed dramatic increase vs last year, coming to the 55th place of the general ranking (vs 81st last year), while PlayStation reached 41st (vs 59th) and entered Top10 for Generation Y.

Here is the list with the Top20 Love Brands for 2021. You can see their Overall ranking, their Love score, along with their ranking within their category for this and last year.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More News

Do Poles feel happy nowadays?

The latest Wisdrop Original study shows that despite the extremely difficult global circumstances with the pandemic and shut down of the economies worldwide, nearly half of the Polish consumers feel happy with their current situation. What’s more, they are also very optimistic about the future, which is particularly true for

How to select the right brand ambassadors and influencers

Brands have been using celebrities to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used to care a

Covid-19 made JOMO less attractive.

Global pandemic has left a strong mark on our lives, affecting the way we live, work, even do our shopping, according to the latest “Trends in Greece” study, conducted by Braincandy for Wisdrop. The study took place during March 2021, with a representative sample of 500 people across Greece. According