Introducing Wisdrop

Are you ready for the Netflix of market research?

Introducing Wisdrop, a subscription-based service that offers holistic understanding of consumers through numerous exciting studies, actionable summaries, engaging webinars and regular advertising evaluations.

It is currently available only in Greece but it will soon be available in other countries, starting with Poland. Do you think that market research is expensive and boring? Think again!

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What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”

Negative emotions, troubled minds and empty wallets, sums Greeks’ living status.

Here are the Key Take-aways from the recent Wisdrop Hearts, Minds and Wallets study, conducted online by Braincandy, in June 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Negative emotions are winning ground mainly due to bad economy. Fear takes over happiness.

Wanna know men’s new thing? Start looking at spa centers.

Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,

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