Insights

Banks_Wisdrop
Poland

Top 6 Banks in hearts & minds of Poles.

Here are the Key Take-aways from the recent Wisdrop Banks Equity study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Banks is a very competitive environment in Poland, with PKO BP leading the way. (See Chart)

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Poland

Does “Made in Japan” stand for credibility?

Here are the Key Take-aways from the recent Wisdrop Original Made In study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Innovation is not a European thing, in contrast with Credibility & Respect for the Environment.

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Cosmetics-Poland
Poland

Shopping cosmetics makes Poles feel good!

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the

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CX
Poland

Which industry provides the best CX in Poland?

Here are the Key Take-aways from the recent Wisdrop CX study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Poland. 5 Key Take-aways Cosmetic stores provide the best Customer Experience in Poland (10 industries under test). (See Chart) Rossmann got

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Hearts Minds Wallets
Poland

Do Poles feel happy nowadays?

The latest Wisdrop Original study shows that despite the extremely difficult global circumstances with the pandemic and shut down of the economies worldwide, nearly half of the Poles feel happy with their current situation. What’s more, they are also very optimistic about the future, which is particularly true for younger

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Love Brands
Poland

Which brands do Poles love the most?

With the 2nd Original study for Poland, we aimed to assess behaviours and attitudes of Polish consumers regarding brands in various categories and find out how intimate they feel with the most popular ones. The results show that chocolate holds a special place in Polish hearts regardless of age. In addition

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Sustainability
Poland

How do Poles perceive sustainability?

Based on the latest Sustainability study of Wisdrop, 1 out of 4 Poles expresses concern for the environment and almost the same number is actively involved in its protection (this is not the case in other European countries where concern is far greater than actual involvement). The most worrying problem

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