Top 6 Super Markets in Greece.

Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece.

5 Key Take-aways

1. Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5 years. (See Chart)
   
2. AB loses “Dinner” occasion. Sklavenitis takes the lead in “Festive dinner” for the 1st time.
   
3. “Environment” becomes the 3rd category driver, winning over “Variety” this year. “Fast check-out” (new) is not a differentiator. (See Chart)
   
4. More and more people want to feel unique (Autonomy segment at 39% vs. 34,3%) when it comes to grocery shopping.
   
5. Dairy & Refrigerated items, Cheese&Cold cuts and Confectionary are top3 categories that affect the overall grocery experience.

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