What drives e-groceries stores selection in Greece?

Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece.

5 Key Take-aways

1. Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year.
   
2. “e-supermarket” creates a completely different context in consumers’ minds. AB leads ΤοΜ awareness when it comes to e-grocery stores. (see chart)
   
3. Online environment allows for great plurality of options, especially in occasions like “Festive holidays” & “Seasonal items”.
   
4. Prices become the No.1 driver, while “Prompt delivery” dropped in 3rd place. (see chart)
   
5. eFood has become a clear challenger, establishing as a stand alone e-Groceries platform. BOX follows its lead.

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