News

How to select the right brand ambassadors and influencers

Brands have been using celebrities to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used to care a

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How do Poles treat the environment?

1 out of 4 Poles expresses concern for the environment and almost the same number is actively involved in its protection (this is not the case in other European countries where concern is far greater than actual involvement). The most worrying problem is air and water pollution. Convenience seems to

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Cześć Polsko

This is to announce that after a very successful year in Greece, we are expanding Wisdrop service to Poland and we are very happy to welcome Maria Szymczyk in our team, as Braincandy’s Country Director for Poland. She will show to Polish companies that market research doesn’t have to be

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Greeks closer to brands in 2021

Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with

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Only 1 out of 10 really cares about the environment

While one in two claims to be concerned about the environment and almost all (9 out of 10) believe that we, as individuals, are responsible for its protection, only one out of ten takes actions towards this direction, based on the latest Sustainability study by Braincandy for Wisdrop. The study

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From listening to consumers to guiding behaviours

During the last years, companies have listened to consumers more than ever, trying to figure out what they want. It turns out that what consumers really want, is to be left alone. This goes beyond social trends like JOMO (Joy Of being Missed Out). It is eternal.  People don’t want

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Introducing Brand Beat 4.0

Introducing our best ever Brand Health Tracker!  Brand Beat 4.0 is definitely more intuitive, more inspiring and far more practical than any other equity tracker you might have used! It can run across the globe in just a few days, providing rich diagnostics and clear directions on things that really

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Introducing Wisdrop

Are you ready for the Netflix of market research? Introducing Wisdrop, a subscription-based service that offers holistic understanding of consumers through numerous exciting studies, actionable summaries, engaging webinars and regular advertising evaluations. It is currently available only in Greece but it will soon be available in other countries, starting with

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