Why Braincandy

Brand Beat

Track your brand’s health and improve profitability.

One of the most fundamental jobs of every marketer is to track your brand over time. But brand trackers are often too complicated or too narrow, showing you just what happened in the past - not how to improve your brand in the future. Brand Beat is different.

About the tool

No need to waste time and money on metrics that don’t help you. After over 12 years of experimentation with brand tracking in various industries and geographies, we created a tool that will show you only the things that really matter.

As opposed to traditional brand trackers, Brand Beat offers insights that go beyond equity. You can even add custom questions to get category insights or use as filters.

What we measure

Fame

Top of Mind awareness reflects current brand share.

Feeling

Emotional resonance predicts future brand share.

Funnels

Measurement of brand penetration, trial and loyalty.

Drivers

Brand selection factors and how different brands score on those.

How
it works

HERE IS HOW BRAND BEAT LOOKS LIKE

Is this the right tool for you?

Here are some typical cases where it was used.

01

A lot of money is spent on advertising but you don’t know whether it’s worth it.

02

Your communication includes many different things and you don’t know what’s more important.

03

You want to gain market share or expand in other categories.