Predict & improve your advertising effectivenesss.
Companies usually spend fortunes on advertising. Even those who test before airing, focus on copy production: which alternative scores better. But the big money is on media!
Ending up with the best option is one thing. The most important one though is whether your ad is better than competition. Consumers don’t watch Ads in silos. You may be seen during an ad break right after your biggest competitor.
So, how much do you invest in media buying? Should this be a result of how you personally feel? What your Ad agency says? A ratio of your production cost? The answer is no, no and no.
Ad Scores let you adjust your media investment based on your ad’s performance vs competitive ads. It also lets you test different global alternatives to select the one that best works in local market.
Through Wisdrop, we measure all interesting ads that go on air on a regular basis. This means that we can provide a very solid benchmark for your ad and guide you on preferences and trends across demographics.
Here are some typical cases where it was used.
You want to know how much media you should buy on your new TVC.
You have different TVC alternatives and don’t know which one will be more effective.
You want to know which parts of your TVC you should keep on your short version.
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Fill in a few details and we’ll get back in touch on the same working day.
Fill in a few details and we’ll get back in touch on the same working day.
Fill in a few details and we’ll get back in touch on the same working day.
