Forget everything you knew about traditional market research agencies. We don’t do focus groups and we don’t take what people say in surveys at face value (we are usually not aware of our own motivations). Our innovative research tools aim to read beneath the surface.
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The majority of people at Braincandy were not marketing research professionals but marketing professionals who loved insights but couldn’t stand receiving 100-slide presentations or qualitative “insights” that made no business sense. Having worked with over 100 brands so far, we have developed some unique frameworks to make sure that research does not remain just as an “insight” but leads to action.
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We prefer to work on a growth basis, not on a project basis. We are not a traditional research agency so we don’t care about selling another project. We care about building long-term relationships with our clients so we refuse to start any research unless its value is clear upfront. We design learning plans, even handle annual budgets of our clients to secure best use of their investment.
Not sure if research will pay off?
“With Braincandy you revisit the value of market research. You see the business impact on every single step.”
“You confirm your fresh perspective every time we work. I really like your strategic approach that forces us to think differently.”
“Fresh spirit, innovation along with a unique approach that reveals the implicit and critical elements that create value for a brand.”
At Braincandy we leverage the latest developments in behavioural sciences and neuroscience
to create tools that can simulate the fast and irrational decisions people make every day.
We are based in Greece so that we can run projects around the world…a lot cheaper!
What is your need?
Personal online interviews with over 1,200 people to capture habits and practices, segment population and assess new opportunities.
Typical Price: €24,900
Advanced analytics of Market Scan segments to transform them into real human profiles that people can understand and unique presentation (magazines) to increase actionability.
Typical Price: €8,900
A representative sample of 600 people express feelings and associations regarding your brand and key competitors.
Typical Price: €9,900
A structured process facilitated by 2 senior consultans, that helps the team deep dive into profiles and make the best choices.
Typical Price: €2,600
A syndicated online quantitative study with over 1,000 people regarding CX in Greece across 7 industries.
Typical Price: €4,999
An innovative mystery shopping methodology that is based on real shoppers and focuses on total journey experience.
5 groups of 4 consumers and 1 person from your business (brand teams, research team, agencies, etc) that run in parallel. Braincandy leads facilitation following specific graphic templates.
Typical Price: €5,950
A faithfully aggregated sample of 500 people play an online game and provide solid quantitative and rich qualitative diagnostics for up to 12 concepts.
Typical Price: €6,390
Online research where a virtual context of your market is designed, providing solid indications about a initiative's success, along with optimisation advices.
Typical Price: €9,890
A representative sample of 300 people evaluates 4-5 communicatin materials: animatics (pre-test) or final TVC (compare vs. competition for investment).
Typical Price: €5,950
Your product is sent to 500 households in Greece where consumers try it under normal conditions and evaluate it online, providing feedback in real time.
Typical Price: €1,749
Predictive model development, using artificial intelligence and machine learning algorithms to help you simulate reality and automate processes.
NOT SURE ABOUT WHICH TOOL IS THE BEST FOR YOU?
JUST GIVE US YOUR EMAIL AND A BRAINCANDY CONSULTANT
WILL GET BACK TO GUIDE YOU.
We are here to produce outcomes, not just insights. We have various processes to
help you transform knowledge into action and build your brand.
Research output is usually a boring staff so people just note a couple of things and throw the rest away. For us, research is useless unless it drives action. To make sure that knowledge is not wasted, we have designed special workshops and frameworks that engage the whole organisation.
Watch how we deployed research results on Customer Experience or download the form we use for checking whether your brand strategy is in good shape.
If you feel that you had enough of boring trainings and venues,
it’s time to deep dive into the irrational world of human nature.
We can’t stop innovating to make your life easier. Here are our award winning and
global innovation platforms.
Product sampling platform for over 500 households across Greece with real time insights and free WoM.
“What excites me most in Braincandy is that we are not conventional! With professionalism, creativity, and a lot of fun, we help our clients to develop their brands, by fulfilling consumers needs! After all, discovering is our passion!”
“I love working in a company that is determined to change the conventional way of thinking in research. In Braincandy everything is not an ordinary process leading to outcomes, but a creative piece of art!”
