We leverage the latest developments in behavioural sciences and neuromarketing to help companies understand consumers and predict their behaviour.
We are experts in Brand Tracking, Ad Testing, Concept Generation and Evaluation.
We don’t take what people say at face value. Our research tools are designed to go beyond plausible answers. In fact, we have created a whole Academy on that, and have trained numerous companies across the world.
Research is useless unless it drives action and business results. We have worked for many years from the client side, so our deliverables always make business sense.
It’s not about offering more data. It’s about convincing more people to work with them. Online traditional market research, our reports are not dull and boring, but mind opening and sexy!
Our flagship tool will help you track everything you'll need and nothing more about your brand.
Assess your TV Ads effectiveness, optimise your media investment and improve your campaigns.
Screen among many concepts or assess business potential of a single idea across many countries.
Reveal unmet needs through special U&As (leveraging JobToBeDone framework).
Let your new product reach 600 HHLs and get feedback under normal conditions (Greece only).
Add a simple script on your website or e-shop and improve Customer Experience and sales!
Subscribe on Wisdrop, our subscription-based service, and get access to numerous inspiring studies, webinars and ad evaluations. Get holistic knowledge of your customers, like watching series on Netflix.
Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample
Here are the Key Take-aways from the recent Wisdrop Hearts, Minds and Wallets study, conducted online by Braincandy, in June 2022, with a nationally representative
Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative
We have offices in Greece and Poland but work across the globe.
