We leverage the latest developments in behavioural economics and neuromarketing to help companies understand consumers and predict their behaviour.
We are experts in Brand health tracking, Advertising effectiveness, Concept Generation and Evaluation.
We don’t take what people say at face value. Our research tools are designed to go beyond plausible answers. In fact, we have created a whole Academy on that, and have trained numerous companies across the world.
Research is useless unless it drives action and business results. We have worked for many years from the client side, so our deliverables always make business sense.
With 2 global innovations and many awards in our roster, you will forget anything you knew about market research. You will realise that market research is not dull and boring, but mind opening and sexy!
Our flagship tool will help you track everything you'll need and nothing more about your brand.
Assess your TV Ads effectiveness, optimise your media investment and improve your campaigns.
Screen among many concepts or assess business potential of a single idea across many countries.
Reveal unmet needs and translate them into business opportunities, with JobToBeDone framework.
Let your new product reach 600 HHLs and get feedback under normal conditions (Greece only).
Add a simple script on your website or e-shop and improve Customer Experience and sales!
Subscribe on Wisdrop, our subscription-based service, and get access to numerous inspiring studies, webinars and advert evaluations. Get holistic knowledge of your customers and feel like watching your favourite series on Netflix.
Here are the Key Take-aways from the recent Wisdrop CSR study, conducted online by Braincandy, in Sep. 2021, with a nat rep sample of 800
We have offices in Greece and Poland but work across the globe.