Forget everything you knew about traditional market research agencies. We don’t do focus groups and we don’t take what people say in surveys at face value (we are usually not aware of our own motivations). Our innovative research tools aim to read beneath the surface.
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The majority of people at Braincandy were not marketing research professionals but marketing professionals who loved insights but couldn’t stand receiving 100-slide presentations or qualitative “insights” that made no business sense. Having worked with over 200 brands so far, we have developed some unique frameworks to make sure that research does not remain just as an “insight” but leads to action.
Free download
We prefer to work on a growth basis, not on a project basis. We are not a traditional research agency so we don’t care about selling another project. We care about building long-term relationships with our clients so we refuse to start any research unless its value is clear upfront. We design learning plans, even handle annual budgets of our clients to secure best use of their investment.
Not sure if research will pay off?
“Friendly and warm atmosphere well-combined with work! Great partners!”
“With Braincandy you revisit the value of market research. You see the business impact on every single step.”
“You confirm your fresh perspective every time we work. I really like your strategic approach that forces us to think differently.”
“Fresh spirit, innovation along with a unique approach that reveals the implicit and critical elements that create value for a brand.”
At Braincandy we leverage the latest developments in behavioural sciences and neuroscience
to create tools that can simulate the fast and irrational decisions people make every day.
We have developed various different research and consulting tools, however, our passion and expertise lies in brand building and tracking.
Check out how our brand tracking tool works
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We are here to produce outcomes, not just insights. We have various processes to
help you transform knowledge into action and build your brand.
Research output is usually boring stuff so people just note a couple of things and throw the rest away. For us, research is useless unless it drives action. To make sure that knowledge is not wasted, we have designed special workshops and frameworks that engage the whole organisation.
Watch how we deployed research results on Customer Experience or download the form we use for checking whether your brand strategy is in good shape.
If you feel that you had enough of boring trainings and venues,
it’s time to deep dive into the irrational world of human nature.
We can’t stop innovating to make your life easier. Here are our award winning and
global innovation platforms.
Product sampling platform for over 500 households across Greece with real time insights and free WoM.
“Innovative ideas and staying true to its values, is what can make or break a company. It was, also, what attracted me to Braincandy and my motivation while working here.”
“I love working in a company that combines creativity and fun to make progress. Mutual respect and communication with diverse teams are values implanted in the fundamentals of Braincandy.”
“What I appreciate most about Braincandy is that it forests an environment of mutual respect where equal opportunities are available. A company where data and behavioural economics are combined in order to introduce new ways of understanding the market.”
