We leverage the latest developments in behavioural economics and neuromarketing to predict human behaviour and help you make better business decisions.
We are experts in Brand health tracking, Advertising effectiveness and Innovation.
We don’t take what people say at face value. Our research tools are designed to go beyond plausible answers. In fact, we have created a whole Academy on that, and have trained numerous companies across the world.
We believe that research is useless unless it drives action and business results. We have worked for many years from the client side and had enough of unvalidated research approaches and endless presentations. We have been in your shoes and we are now here to make your business life easier.
With 2 global innovations and many awards in our roster, you will forget anything you knew about market research. You will realise that market research is not dull and boring, but mind opening and sexy!
Our flagship tool will help you track everything you'll need and nothing more about your brand.
Test your TV Ads against an extensive database and optimise your media investment .
Let the Wisdom of the Crowds distinguish between rather good concepts and real rockets!
Reveal unmet needs and translate them into business opportunities, following JobToBeDone framework.
Let your new product reach 600 HHLs and get feedback under normal conditions (only for Greece).
Add a simple script on your website or e-shop and improve Customer Experience and sales!
Subscribe on Wisdrop, our subscription-based service, and get access to numerous inspiring studies, webinars and advert evaluations. Get holistic knowledge of your customers and feel like watching your favourite series on Netflix.
Brands have been using celebrities to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to