Shopping cosmetics makes Poles feel good!

Here are the Key Take-aways from the recent Wisdrop Cosmetics Equity study, conducted online by Braincandy, in Feb. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Poland.

5 Key Take-aways

1. Rossmann is clearly the leader of Top of Mind awareness in Poland – Hebe is the main competitor. (See Chart)
   
2. Poles associate cosmetic stores with very positive emotions, particularly among two leading brands.
   
3. When choosing a cosmetics store, women claim that prices are their no.1 driver, however, latest trends turn out to be the most important criterion.
   
4. Nurturance is by far the most important motivational factor when shopping cosmetics
   
5. Men have different priorities when selecting a cosmetic store; “find easily what I want” is the most important thing for them

A few words about Wisdrop

Wisdrop is a subscription-based service that offers valuable consumer knowledge in an inspiring format that trains your business instinct and helps you make better decisions every day. For more information, visit www.wisdrop.com.