Here are the Key Take-aways from the recent Wisdrop e-grocery equity tracking study, conducted online by Braincandy, in June-July 2022, with a nationally representative sample of 500 people (16+ y.o.) across Greece. 5 Key Take-aways Almost 4 out of 10 Greeks shopped groceries online, increased +37% vs last year. “e-supermarket”
Here are the Key Take-aways from the recent Wisdrop Hearts, Minds and Wallets study, conducted online by Braincandy, in June 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Negative emotions are winning ground mainly due to bad economy. Fear takes over happiness.
Here are the Key Take-aways from the recent Wisdrop Spa & beauty treatments study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Over the last 2 years Greeks have slightly become more concerned into looking good,
Here are the Key Take-aways from the recent Wisdrop All about health study, conducted online by Braincandy, in May 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Healthy living is mainly about healthy diet for Greeks, however, diet is less important vs
Here are the Key Take-aways from the recent Wisdrop Trends Beyond Commerce study, conducted online by Braincandy, in March 2022, with a nationally representative sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Greeks that work remotely (23%) are more unlikely to quit their jobs (73% vs. 62%),
Here are the Key Take-aways from the recent Wisdrop Next big thing in commerce study, conducted online by Braincandy, in Mar. 2022, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Mobile phones are the ultimate commercial tools across demographics, for many tasks beyond
Here are the Key Take-aways from the recent Wisdrop Energy Equity study, conducted online by Braincandy, in Jan. 2022, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways When it comes to Energy, DEH = electricity, FYSIKO AERIO = natural gas, while NRG and
Here are the Key Take-aways from the recent Wisdrop Receptivity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Greeks spend more than half of their 24h-day at home, probably sleeping. They prefer staying at home
Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5
Here are the Key Take-aways from the recent Wisdrop Cosmetic Stores study, conducted online by Braincandy, in Oct. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways ToM in Cosmetics stores is undoubtably a one brand show; Hondos Center. (See Chart) For Men,
Here are the Key Take-aways from the recent Wisdrop CSR study, conducted online by Braincandy, in Sep. 2021, with a nat rep sample of 800 people (16-75 y.o.) in Greece. 5 Key Take-aways Corporate Social Responsibility, as a term, says “Nothing” to the majority of Greeks, explaining CSR overall low
Brands have been using brand ambassadors and influencers to promote their products for ages. Their main goal was to build credibility, trust and positive emotions. By association to a famous person, a brand gains some characteristics of the celebrity, and makes people feel good about it, unconsciously. So, marketers used
Global pandemic has left a strong mark on our lives, affecting the way we live, work, even do our shopping, according to the latest “Trends in Greece” study, conducted by Braincandy for Wisdrop. The study took place during March 2021, with a representative sample of 500 people across Greece. According
Besides major restrictions of COVID pandemic, Greeks seem to have come closer to brands this year, according to the latest Love Brands study that was conducted by Braincandy for Wisdrop. This is the 2nd Season of the study that took place in February 2021 (1st was conducted last year) with
Based on the latest Wisdrop study on Sustainability, while one in two claims to be concerned about the environment and almost all (9 out of 10) believe that we, as individuals, are responsible for its protection, only one out of ten takes actions towards this direction, based on the latest
Here are the Key Take-aways from the recent Wisdrop Super Markets Equity study, conducted online by Braincandy, in Nov. 2021, with a nat rep sample of 800 people (16-75 y.o.) across Greece. 5 Key Take-aways Sklavenitis’ TOM is in constant rise while Lidl comes back to 4th place after 5
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