Braincandy Group
Irrational Academy

Implicit Research & Advanced Analytics

Braincandy is a brand building & research agency that leverages Behavioural economics and Advanced analytics to decode human behaviour and guide business growth



Some of the best brands in the world come to us for

Market Assessment & Targeting

Measure behaviours to reveal opportunities
and select the best targets

Brand Tracking & Strategy

Assess the impact of activities and
fine tune strategy and tactics

Customer Experience Assessment

Get insights on CX on your category and
measure where you stand vs your competition

Idea Generation & Screening

Develop new ideas (product, communication) and select the best one.

Product & Communication Optimisation

Evaluate product or communication performance under real conditions

Big Data Analytics

Leverage data you already have (CRM,
Sales,etc) to reveal opportunities

What makes Braincandy different?

Implicit research & Behavioural economics

Get beyond claimed data and understand people, even better than they understand themselves with implicit approach and behavioural economics.

Global online tools at affordable prices

Tools are based on the latest developments in market research and can be easily applied across the globe at very competitive prices.

Advanced analytics & Artificial intelligence

Senior data scientists can build custom models and simulators, using advanced statistics and machine learning algorithms.

Strategic consulting & Workshops

Senior business consultants will help you transformm knowledge into action through unique workshops and consulting support.

Trusted by leading brands

Ahold Delhaize Axa Carlsberg Group Dodoni Eurolife IKEA Lidl Loreal Media Markt My Market Nestle Olympos P&G Plaisio Samsung Unilever Sklavenitis Vodafone

Check out other services of our Group

Bringing brands closer to consumers, allowing them to try and review products, improving what's needed & promoting what's worth it.

Learn More

Product Sampling & Testing

Next generation review and personalisation platform for e-shops and brands.

Learn More

Reviews & Personalisation

Hacking human behaviour to drive change within or outside organizations.

Learn More

irrational academy

Trainings & Consulting